Inside Rae Wellness: A fresh start
Rae Wellness has officially relaunched, and we wanted to get the story straight from the source. We recently chatted with Angie Tebbe, the co-founder and CEO, about what inspired this new chapter, how the brand has evolved, and how it continues to support women in their everyday wellness journeys.
As Angie puts it, “Women don’t need more noise in wellness, they need consistency and trust. This relaunch allowed us to rebuild Rae so we can support women reliably, without compromise, and in a way that actually fits real life.”
In our conversation, Angie shared candidly about the journey behind the relaunch, what’s new for the brand, and practical guidance for anyone discovering Rae Wellness for the first time.
Q. Rae Wellness has officially relaunched — what inspired this new chapter, and what does this relaunch represent for the brand?
A. This relaunch was inspired by our community, plain and simple. After serving more than 4.5 million customers, Rae experienced a period where retail operational challenges and a misalignment with a partner forced us to step back. While we were quiet, our community wasn’t. We received thousands of emails, messages, and notes from customers asking when we’d be back and sharing how much they missed Rae.
That outpouring made it clear this brand mattered and deserved a stronger foundation. We made the decision to reacquire and rebuild Rae from the ground up so we could return in a way that’s sustainable, aligned, and built for the long term. This relaunch represents a true reset: the same mission we started with, now supported by a business structure that allows us to deliver
on it consistently and responsibly.
Q. What’s new or different about Rae Wellness this time around?
A. What’s changed isn’t who we are, it’s how we’re built. We’ve strengthened our operations, rebuilt our supply chain, and ensured we have stable capital and aligned partners so we can reliably show up for our customers. We’re carrying deep inventory and prioritizing long-term company health over rapid growth.
Our core products and formulations remain the same. We heard loud and clear that customers wanted the products they trusted back, not reinvented. This relaunch is about doing things right behind the scenes so nothing gets compromised on the front end.
Q. How does this relaunch better support women in their real, everyday wellness journeys?
A. Women depend on consistency, especially when it comes to wellness. This relaunch ensures that the products women rely on are available, accessible, and dependable. By rebuilding our infrastructure, we’re able to remove uncertainty, avoid supply disruptions, and maintain the quality and affordability that Rae has always stood for.
Our goal has always been to make wellness feel supportive instead of complicated. That means honoring trust, being transparent, and making decisions with real life in mind, not hype or shortcuts.
Q. For someone discovering Rae Wellness for the first time, where do you recommend they
start — and why?
A. We always recommend starting with your need, not a one-size-fits-all routine. Wellness looks different for everyone, so we designed our products to support specific, real-life priorities and goals.
For a strong foundation, many women begin with our Multivitamin Capsules or Pre + Probiotic Capsules to support overall daily wellness and digestion. From there, it’s easy to personalize based on what you’re experiencing:
If stress or feeling overwhelmed is part of your day, our Destress support is designed to help calm your mind and fight mental fatigue.*
If you’re looking to stimulate and fuel your desire, In the Mood is designed to meet you where you are.*
For hormonal balance and cyclical support, Rebalance helps support your hormones and mood, and minimize bloating.*
The goal isn’t to do everything at once; it’s to choose what supports you right now. Rae is about building a routine that fits real life, evolves with you, and actually feels doable.
Rae Wellness is back, and now is the perfect time to explore their thoughtfully curated products for real-life, everyday wellness. To celebrate, ALLISWELL is live for 15% off one-time orders (doesn’t work on repeat subscriptions).
*These statements have not been evaluated by the Food and Drug Administration. This product is not intended to diagnose, treat, cure or prevent any disease.